Serra is preparing to celebrate the 17th Fira de la Calderona and the 51st Day of the Cherry. The most important tourist event of Serra returns on 3 and 4, the first weekend of June.
The Cherry Day was born to promote the most typical product of Serra, the cherry. A product that has been losing weight as a result of the abandonment of the traditional trades of the mountains and has evolved to be framed within the Calderona Fair, which is the great showcase of tourism, gastronomy and trade of the town of Serra, nestled in the heart of the Sierra Calderona.
Throughout the weekend activities are scheduled for all audiences. Crafts, product market, workshops, music and games. The Oil Museum and the tower of the Hermitage will also open its doors on Saturday morning and afternoon and Sunday afternoon and there will be 8 theatrical performances to raise awareness of the figure of the Calderona, the actress and lover of Philip IV who gave her name to the saw.
The Calderona Fair also wants to show the environmental and cultural values of the mountain range and the tourist potential of all the villages that make up the Calderona territory, three counties and two different provinces. At the fair will be present the tourist offices of the villages of the Sierra Calderona, the companies with the distinctive mark Natural Park, the Tourist Info of Camp de Túria and the office of attention to visitors to the natural park.
Traditional music will also be present throughout Saturday with different parades by the Group of Tabal and Dulzaina de Serra to celebrate its traditional meeting with other groups from different localities. Saturday will also perform the group Tres fan ball and the batukada of the local group Baketa Batuca.
The central moment of the day of the cherry will be held Sunday at 12.00 hours. After the institutional act, the queen of the festival, Marina Domingo, and her court of honor will present visitors with a basket of cherries, typical fruit of Serra that although it has already become a very small crop continues to pay tribute.